MY_VISION
My work sits at the intersection of experience design, psychology, and interactive fiction.
In parallel, I develop narrative universes and interactive experiences inspired by video games and branching stories. My goal: create experiences where the user does not merely consume an interface, they live a story.
Drawing, narration, interactive games: these are not side projects. They are the core of my DNA as a designer.
DRAWING & VISUAL NARRATIVE
Drawing is how I think. Sketching interfaces, characters, and storyboards allows me to externalize complex ideas before they become pixels. My visual practice directly shapes the way I design: with intention, rhythm, and a sense of story in every frame.
INTERACTIVE STORYTELLING
Every interface is a narrative. Drawing from my experience in visual novel design and choice-driven scenarios, I craft user journeys where each interaction carries purpose and direction. An interface should not just be used: it should be lived.
GAME DESIGN & MECHANICS
I develop interactive universes inspired by video games and branching narratives. I apply game design mechanics to non-game contexts: intrinsic rewards, cognitive alignment, and behavioral loops that make every interaction feel meaningful and engaging.
STRATEGIC SYNTHESIS
I transform complex behavioral data into actionable product roadmaps and design frameworks. My research connects psychology, analytics, and user needs into strategies that create measurable impact for products and their users.
My long-term ambition is to become an experience and strategy designer: conceiving immersive experiences that merge artificial intelligence, narrative, and emotional design. I want to build spaces where technology becomes a medium for human stories.
Stakeholder alignment, scope definition and success criteria.
Semi-structured interviews, observation, benchmark and literature review.
Affinity mapping, insight clustering and behavioral models.
Think-aloud sessions, usability tests and rapid prototype iterations.
Strategic recommendations, product roadmap and actionable deliverables.
Academic foundation in cognitive ergonomics, applied psychology, and human-centered research methods.
EDUCATIONExplored the intersection of artificial intelligence and creative practices within an interdisciplinary digital sciences laboratory.
INTERNSHIPEnd-to-end UX research within a UX/UI agency: user interviews, usability testing, and strategic synthesis delivered to clients.
INTERNSHIPI've always wanted to be an IBMer since 2017, when I decided I'd become a UX Designer.
I need a space where I can experiment freely. Try, fail, break things, rebuild without being boxed in.
I don't want a fixed role. I want to think, create, question, and push ideas as far as they can go.
What draws me in is how AI, UX, and DevOps collide, especially through IBM Watson where systems aren't just built, but shaped around people.
I'm not here to just design interfaces. I want to build experiences that think, react, and actually mean something.
I'm drawn to CD Projekt Red for their ability to create deeply immersive worlds like Cyberpunk 2077 where storytelling defines the entire experience.
Their work resonates with me because it reflects real social dynamics, political tensions, human behavior, and societal issues we're already witnessing, without avoiding complex or debated topics. It feels honest, and that's rare.
I want to create experiences where narrative, emotion, and player choice are fully intertwined, where you don't just play a story, you exist inside it.
Not just games, but worlds that stay with you, question you, and mean something.
I've set a clear goal for myself: to live in Singapore one day. Not just for a few months, but permanently. What I envision is a daily life surrounded by skyscrapers and hanging gardens, with a suitcase always packed and ready for Shenzhen.
Singapore for strategy, Shenzhen for manufacturing and innovation.
Seeing a prototype come to life in a Shenzhen lab in the morning and discussing it with a team in Singapore that evening, that's the rhythm that gets me excited.